Digital Panicinside the circle
Persuasion
Your Crisis Profile
2022 By Tactical Tech
In a crisis, your reactions and the digital traces they leave can provide valuable data for those seeking to influence you. A vast range of companies are in the business of creating digital profiles that can be used to better understand personal positions and public opinion about divisive issues. These ‘crisis profiles’ help politicians and companies decide how to respond, how to appeal to different positions and how to craft and deliver their messages.