Digital Panicinside the circle
2020 By Manuel Beltrán, Nayantara Ranganathan
Persuasion Lab collects Facebook advertising data of adverts about the climate crises. The tool looks for adverts by political parties, companies and other actors in over 200 countries and territories, creating a unique window into how targeted advertising works. Persuasion Lab’s collection of climate narratives adverts shows how much the advert costs, what profiles were targeted and how many people saw it.