Digital Panicinside the circle
Persuasion
A Drop in the Ocean
2019 By Tactical Tech
![An image of a black cartoon head, with a white oval in the center coming
out of the head to form a sparkling icon](https://cdn.ttc.io/i/fit/1000/0/sm/100/plain/everythingfine.org/inner_resources/tactical_tech/a_drop_in_the_ocean.png)
‘Psychometric profiling’ is a technique used in micro-targeted advertising that categorises your personality based on your responses to surveys. Initially used by the now-defunct political influencing company Cambridge Analytica, psychometric profiles characterise you based on the ‘OCEAN’ model; how open, conscientious, extroverted, agreeable or neurotic you appear to be. A Drop in the Ocean invites you to take an OCEAN test and see how your score changes the kinds of messages and images you receive — from ones that play on your fears to those that ignite hope.
![GIF inspired by A Drop in the OCEAN](https://cdn.ttc.io/s/everythingfine.org/inner_resources/tactical_tech/ocean-anime.gif)
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