Digital Panicinside the circle
Confusion
Going Viral
2021 By Derek Curry, Jennifer Gradecki
![An image of the website for the artwork Going Viral, in the background
many distored celebraties, politicians and musicians appear on images, and
on the foreground, there is a video preview of Kim Kardashian sharing an
excerpt from a book written by a psychic in 2008 that predicts an illness
like the coronavirus would spread globally.](https://cdn.ttc.io/i/fit/1000/0/sm/100/plain/everythingfine.org/inner_artists/derek_curry_jennifer_gradecki/going_viral_hero.png)
Going Viral subverts the statements of politicians and celebrities who made misleading comments during the Covid-19 pandemic. Using deepfake techniques, the artists created new videos of influential figures such as Kim Kardashian and Elon Musk, to make the celebrities deliver public service announcements or news stories that counter the misinformation they had previously spread. Viewers were encouraged to share the videos on social media.