Digital Panicinside the circle
Persuasion
A Drop in the Ocean
2019 By Tactical Tech
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‘Psychometric profiling’ is a technique used in micro-targeted advertising that categorises your personality based on your responses to surveys. Initially used by the now-defunct political influencing company Cambridge Analytica, psychometric profiles characterise you based on the ‘OCEAN’ model; how open, conscientious, extroverted, agreeable or neurotic you appear to be. A Drop in the Ocean invites you to take an OCEAN test and see how your score changes the kinds of messages and images you receive — from ones that play on your fears to those that ignite hope.
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