Digital Careinside the circle
Green Consumption Assistant
2020-2023 By Berliner Hochschule für Technik, Ecosia, Technical University of Berlin
‘Nudging’ is a common practice in web design that directs users toward more expensive purchases. Is it ethical to use these same techniques to promote health, wellness and sustainability? Is it possible to ‘nudge for good’? The Green Consumption Assistant experiments with these questions. By installing an extension in the search engine Ecosia, users will receive nudges and recommendations to buy more sustainable products, as well as search results for services for repair, rental and sharing.